In August Google put out an update to its algorithm called the “Helpful Content Update”. For anyone who has been keeping an eye on how the Google Algorithm works, this update came as no surprise. Over the past decade they have been tweaking the algorithm with one goal...
No matter how much it makes us cringe, click bait works. It uses our emotions to gauge a reaction. Whether that headline makes you curious or furious, it’s still doing its job. Everyone has that undeniable each to click and get that answer. Despite its effectiveness,...
The questions everyone asks: How long does marketing take? This is an understandable question. After all, if you’re throwing your valuable time and money at your marketing, you’d want to know when you can expect results. Today we’re sharing some general timelines...
Finding the right tools is essential to running a successful website that benefits your business. You want to make sure you’re using the right products to understand your clients and further your progress as a company. It all comes down to analytics. Are you...
Many marketers struggle to know how much they should be spending on their campaigns. In a cost per click model, advertisers pay for every click on their ads. And for these CPC campaigns, you need to set a maximum cost-per-click bid, or the highest amount you’re...
Google recently announced its new default version of its analysis software - the new Google Analytics 4. Today we’ll be discussing the array of changes introduced by the new Google Analytics, or GA4, and what these changes mean for us as marketers. Introducing the...
