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Tips for Blogging on Your Small Business Website

If your small business doesn’t have a blog, you could be missing out on an increase in website traffic AND the opportunity to convert your visitors into paying customers. We get it, not many people wake up each morning excited to write a 500+ word blog. Luckily, we’re going to let you in on some easy and time-saving ways for producing valuable content your website visitors will love.

Coming up with ideas when you’ve hit a brick wall

One of the first things you want to do when you start blogging is to write down as many ideas for blog topics that you can. If you’re nearing the end of that list and are struggling to think of anything else, start to think of your customers. You can get ideas for blogs when you think of all the questions your customers have asked you in the past: How do you x? What’s the difference between x and y? How can I solve this problem? Answer each of your customer’s most popular questions in a blog post. Chances are you can knock these posts out fairly quickly since you’re already an expert in answering these questions!

Spice up your post type:

  • Review post
  • Industry news post
  • List post
  • FAQ post
  • Case study post
  • Company news post
  • Interview post
  • Comparison post

A loophole for posting consistently

Consistency is key when it comes to posting on your blog. It’s not a good look if your last blog post was from May 2016. It could be perceived as lazy or unprofessional. To keep your blog updated consistently, we suggest scheduling out your posts in advance. If you know you’re going to have a light work week, churn out as many blogs as you can. If your website is on WordPress, you have the ability to schedule blogs to post in the future. If you can get three or four blogs done in a week, you’d have the next whole month covered for blog content! 

Successful blogs utilize keywords

You already know what you’re going to be talking about in your blog, but now you have to figure out what your website visitors will be searching for to land them on your blog page. Keywords are the popular phrases people type into search engines. You don’t have to be an SEO wizard to do some keyword research. When you incorporate keywords into your blog titles and content, your blogs have a better chance of ranking in search engines for people to find them.

See what your competitors are talking about

A good way to get an idea of what topics your customers are interested in and what’s working for your competitors is to look at what they’re writing about and how they’re writing it. Look at the content and formatting – are there more pictures and less text? What keywords are they using? Are people liking, sharing, or commenting on their content? These are all things to observe and take into consideration for writing your own blog posts.

Valuable content is king. The more content you put out, the more results you’ll see. Unfortunately, unless you already have a list of loyal blog followers, it’s probably going to take some time to see the results of your efforts. Don’t get discouraged and never stop producing content! If you’d like to chat more about blog ideas and optimizing your blog for better results, give us a shout on social media @bytesizesocial or send us a message at info@bytesizedigital.com