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Choosing a Web Design Template for Small Business Websites

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Web design templates are pre-made, editable skeletons to help companies develop websites that are easy to set up and maintain. However, not every template is created equal, and there are thousands of options available. To help you along the way, we put together a few important things to think about when selecting a web design template.

  1. You want to be able to showcase the products and services of your company. Online, companies only have a few seconds to hook a potential customer. Templates can vary based on what a business’s strengths are, so it is important to determine the most important goals and pieces of information on your website. For example, selecting a template with large, beautiful pictures in a portfolio style is perfect for photographers or artists who are looking to showcase their work.

  2. The web design template you choose should provide website visitors multiple easy-to-locate ways to find the information they want. Select a clean template with clear navigation and page layout, so users won’t have to go on a witch-hunt to find what they want. . This rule applies to finding a template that prominently features a company’s contact information.

  3. More than 50 percent of users browse the web on their smartphones. In 2016, it was announced that mobile browsing had overtaken desktop for the first time. Because of this cultural shift, companies will want to select a template that is mobile-friendly across all devices. This will require your team to test the user experience across a variety of devices.

  4. Customer support is very important for companies without an IT team.The best web design templates are created by helpful providers. Many developers offer tutorials, forums, telephone support, live chat, and more for their products. For popular templates, many of the answers users are looking for can be found by searching on Google.

When a company selects the right web design template for their needs, it will save time, money, and effort. To make the right choice for your business, consider your goals, user experience, the current technical climate, and the importance of customer support for your team. Be sure to check out Byte Size Digital’s offerings, and take our quiz to find out which package is right for you.

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