With the presence of social media today, it’s important to establish a strong voice for your marketing. It’s easy to be forgotten in the mountains of content consumers view every day. Inconsistencies across your media channels can spell disaster for your brand. Don’t let your business get lost in the background – it’s time to cut through the noise and make a lasting impression with your marketing voice.
What is a Marketing Voice?
A marketing voice, or brand voice, is the distinct personality your brand takes on in its communications. Your company’s personality should be consistent across all media channels. This makes you more recognizable to your consumers. A good voice will help your marketing stand out among your competitors, while leaving a lasting impression on your audience.
How to Make Your Brand Memorable
The visuals of your brand can only get you so far. Here are some tips for making your marketing voice more memorable.
- Keep it Simple: Don’t overcomplicate your marketing communications. It’ll be easier to get your message across to your readers if you avoid industry terms and long, complex sentences
- Be Consistent: inconsistencies in your marketing voice can discredit your business. Customers will have more trust in a brand they can recognize and relate to. Make sure everyone on your team is on the same page in terms of voice, tone, and identity to keep your brand unified across channels.
- Strategize: Take a look at your top performing communications from different channels. Do they have any traits in common? If your brand was a person, what would they be like? Use these questions to build the foundation of what your marketing voice should sound like. Regardless of the communication, your clients should be able to “hear” the same voice.
- Know Your Audience: Who is your ideal client? Narrow down who you’re targeting and formulate your voice around what would resonate with them.
Cut Through the Noise
We know running a business is hard. If you’re struggling to establish a brand voice or have issues growing your business, Byte Size Academy is here to help. We give entrepreneurs and small businesses the tools they need to start loving their business and their life. Learn from industry leaders, meet like-minded business owners and attend live and virtual events. Join our course Digital Marketing that Doesn’t Suck to learn more about what marketing really is and how to use it successfully. Not sure if you’re ready to get started? Try one of our free mini courses, Who is Your Ideal Client, and learn the first steps to building your marketing voice. Schedule a call with one of our team members or visit our website to learn more about what Byte Size Academy has to offer.