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Is investing in a Wix website worth it?

Wix is a domain hosting website that offers many different plans for small and medium-sized businesses. It’s ideal for businesses that desire creative freedom but don’t have the coding knowledge to make it happen. Some people wonder if investing in a Wix website is worth it. The answer depends on why you are using it.

Free Plan

Customers have the option to choose between a free or paid website. The free option is good for a basic business or people researching if Wix is the best option for them. It is commitment-free and does not require a credit card to access. A typical free Wix user could be a bride that wants a simple, temporary wedding website or a freelancer trying to showcase something specific to a client.

The free option allows users to access and use Wix’s extensive collection of images, which is similar to Shutterstock. This option also includes access to the Wix App Market, where users can purchase apps or utilize the free apps available. Wix also offers over 500 customizable templates that are free for everyone. The free option includes 500MB of storage and 500MB of bandwidth as well as unlimited access to Wix Support which includes step-by-step walk-throughs, articles, and video tutorials.

The free option is good for those interested in creating a temporary project, because each paid plan requires a monthly or annual subscription. This option is also ideal for internal operations because it includes a subdomain. If you are trying to promote your business, steer away from subdomains because they may appear unprofessional.

While Wix offers many different features that are free for all users, there are some drawbacks. This option includes a subdomain and displays ads and Wix’s logo, which can be a challenge when trying to establish credibility or brand awareness.

Paid Plans

In contrast, paid websites allow for business growth. Wix offers seven different plans that range from $14 to $49 a month. All paid sites include Google Analytics and premium customer support to enable small businesses to flourish. Paid websites also include a personal domain name. You can read more about each paid plan here.

There are many additional options with the paid version depending how high up on the tier you go. The Unlimited, Pro, VIP, and eCommerce plans all include ad vouchers to Google, Bing, and local listings, as well as a Site Booster app that allows for SEO establishment.

The Business and eCommerce plans also include an online store to sell products and services. This online store has an extremely customizable gallery and template. It also includes a seamless checkout process that is connected to PayPal. The VIP plan also includes VIP support, priority response, and a professional website review.

Struggling to build a website on your own? Byte Size Digital can offer some guidance for your business. In addition to website design, we also offer comprehensive marketing plans, one-on-one coaching, and self guided courses to help small businesses and entrepreneurs thrive. Visit our website to learn more!