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Top 5 Tips for Choosing the Right Social Media Platform for Your Business

The simple fact is your business needs to have a social media presence.

It doesn’t matter if you run a small mom and pop shop or a multimillion dollar company. Social media should be an essential piece of your marketing strategy. Social platforms can help you connect with your customers in real time, promote brand awareness, and drive sales. However with 100+ social media platforms out there, how do you choose the right ones to focus on for your business?

Here are our top 5 tips to help you decide:

1. Audience First
It doesn’t matter how great your content is if the right people are not seeing it. Think of your ideal client, which platforms are they spending their time on? Dive into your demographic and do a bit of research. Once you know which platforms your ideal audience frequents you can decide which ones you should tackle.

2. Consider How Your Company Does Business
If you are a business-to-business (B2B) company than LinkedIn should be your primary focus. LinkedIn helps to target current and potential clients while cultivating a personal connection. However If your company is a business-to-consumer (B2C), Instagram and Facebook are better suited to help you gain visibility and interact directly with customers.

3. Utilize YouTube
YouTube is the second largest search engine in the world offering businesses a gigantic platform to gain viewers. It is also owned by Google meaning that using YouTube will improve your SEO while establishing brand authority.

4. Research Different Platforms & Their Uses
Video heavy platforms, such as YouTube and TikTok, are excellent for capturing attention, establishing authority, and breathing life into your business in a way that still photos can’t. However discussion based platforms such as Reddit or Discourse are great for starting conversations and building communities around niche interests. Once you know how each platform is used you can determine which best aligns with your marketing goals.

5. Check in on Your Competitors
Take a look at all of your top competitors. Which platforms are they using and more importantly where are they getting the most engagement? What type of posts seem to do well in your industry. Is there a clear winner for which platform your ideal clients visit? Is there a platform that your competitors are not utilizing that aligns with your marketing strategy?

Still need help figuring out the best social media platform for your business? Have no fear Byte Size is here. Schedule a call and let’s chat!