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Why is an up to date website important for marketing?

February 15, 2023

We have all been on a website that had slow loading time, broken pages, or was poorly optimized for mobile, but did you know having an outdated website can also be hurting your marketing and ability to reach new customers?

Having an up to date website is essential for modern marketing. Your website is open 24/7 365 meaning it is reaching potential customers even when you can’t. Therefore it is important that your website is working for you. Your website is typically one of the first impressions a potential customer has of your company. It can help establish your company’s credibility and professionalism. Having an up to date website allows your customers to be informed of your current offerings, services, and promotions, and it helps to create a positive impression of your brand.

Being thoughtful of how content is presented on your website can help a customer better navigate through your website and complete a transaction or call to action. As technology advances and trends change so will the best layout of information for those transactions. That is why staying up to date with your website is an invaluable asset for your marketing strategy.

Updating your website regularly also helps to ensure that your content is fresh and relevant, which can help to boost your rankings in the search engine results pages (SERPs). Making it easier for potential customers to find you. Your position in the SERPs reflects how relevant to a search the algorithm finds your content. Every time you make an update to your website, by adding a new page or blog, the search engines take notice. Therefore, updating your site regularly signals that you are engaged with your site and producing content for your users, raising your sites rankings in the SERPs and overall having a positive impact on your search engine optimization (SEO).

In summary, the more you update your website the more potential customers you reach and the better experience they have when visiting your site. Unsure if your website qualifies as outdated? Hop on over to our website building page and read through our download titled “10 ways to tell if your website is outdated.” If after that the answer is yes and you are ready to harness the power of a marketing forward website, give us a call!

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