Our Blog
Google Analytics FAQ
Google Analytics is an incredibly powerful, yet underused, digital marketing tool for business owners and entrepreneurs. Today we share some of our most frequently asked questions from clients and students alike about Google Analytics and how to properly wield it to...
Call to Action Colors: Choosing the Color to Increase your Conversions
Conversions spell success for your business. Clicking that button, whether it be “get started”, “buy now”, “subscribe”, or more, means more leads and sales for your company. Enticing your potential customers can be tricky. Choosing the right call to action colors can...
The Role of Branding in Marketing
Your brand is more than just your logo. It’s a part of every aspect of your business: from your packaging, website, connecting with clients, marketing, and more. And today, branding is more important than ever. Your potential customers are being exposed to new brands...
5 Reasons to Use Social Media Templates
Social media is not just a trend. It is an essential piece of your marketing strategy. One tip to upping your social media presence is to take advantage of pre-made templates. Pre-made social media templates are editable graphics / videos that allow you to incorporate...
The Anatomy of a Good Blog
There’s a lot that goes into writing a blog. You want it to be easy to read, while demonstrating your knowledge to your readers. Even more importantly, you want it to keep the readers’ attention and bring more traffic to your website. Make sure you keep these 8 things...
5 Things Every Website Needs
Websites are a great way to communicate with your customers and lead them down a path to conversion. The aspects a website needs often varies depending on the industry, but there are some features that should be universally included for any business. Google...
For Developers
Google Analytics FAQ
Google Analytics is an incredibly powerful, yet underused, digital marketing tool for business owners and entrepreneurs. Today we share some of our most frequently asked questions from clients and students alike about Google Analytics and how to properly wield it to...
Your WordPress Installation Walkthrough
So you’re ready to join the millions of websites that are powered by WordPress? Installing WordPress on your website doesn’t have to be hard. Beginners and experts alike can follow this walkthrough to set up a WordPress site. Before you install, you’ll need: Domain...
For Designers
How to Use Pop-ups Without Being Annoying
Have you ever visited a website, and before you could even read anything on the page, you were bombarded by pop-up after pop-up with “urgent” calls-to-action? After an experience like that, chances are you exited the page as quickly as possible and found the...
6 Web Design Influencers you Should be Following
Influencers offer new perspectives, ideas, and advice to specific niches. If you are someone interested in web design, or are in the process of coming up with ideas for your own website, there are many people you can follow on social media who will help you expand...