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Can ClickBait Content be GOOD Content?

Can ClickBait Content be GOOD Content?

No matter how much it makes us cringe, click bait works. It uses our emotions to gauge a reaction. Whether that headline makes you curious or furious, it’s still doing its job. Everyone has that undeniable each to click and get that answer.  Despite its effectiveness,...

Hotjar vs Microsoft Clarity

Hotjar vs Microsoft Clarity

Finding the right tools is essential to running a successful website that benefits your business. You want to make sure you’re using the right products to understand your clients and further your progress as a company. It all comes down to analytics.  Are you...

The New Google Analytics

The New Google Analytics

Google recently announced its new default version of its analysis software - the new Google Analytics 4. Today we’ll be discussing the array of changes introduced by the new Google Analytics, or GA4, and what these changes mean for us as marketers.  Introducing the...

Google Analytics FAQ

Google Analytics FAQ

Google Analytics is an incredibly powerful, yet underused, digital marketing tool for business owners and entrepreneurs. Today we share some of our most frequently asked questions from clients and students alike about Google Analytics and how to properly wield it to...

Call to Action Colors: Choosing the Color to Increase your Conversions

Call to Action Colors: Choosing the Color to Increase your Conversions

Conversions spell success for your business. Clicking that button, whether it be “get started”, “buy now”, “subscribe”, or more, means more leads and sales for your company. Enticing your potential customers can be tricky. Choosing the right call to action colors can...

The Anatomy of a Good Blog

The Anatomy of a Good Blog

There’s a lot that goes into writing a blog. You want it to be easy to read, while demonstrating your knowledge to your readers. Even more importantly, you want it to keep the readers’ attention and bring more traffic to your website. Make sure you keep these 8 things...

5 Things Every Website Needs

5 Things Every Website Needs

Websites are a great way to communicate with your customers and lead them down a path to conversion. The aspects a website needs often varies depending on the industry, but there are some features that should be universally included for any business.  Google...

The Importance of Color in Branding

The Importance of Color in Branding

Branding is an action. It is the marketing practice of actively shaping your brand. Your brand is the combination of all tangible and intangible aspects that represent your business. The tangible elements consist of things like: your logo, fonts, marketing materials,...

Canva Vs Adobe for Social Media

Canva Vs Adobe for Social Media

When it comes to social media, having diverse content is key. Photos, videos, and branded graphics are all standard types of content that you should be posting. The question is where do you get the branded graphics?   Ideally you would talk to your marketing team...

Why we Prefer WooCommerce to Shopify

Why we Prefer WooCommerce to Shopify

Whenever we start an ecommerce project, we always get asked the same two questions. First, what are our thoughts on using Shopify, and second, what makes WooCommerce our preferred e-commerce platform? Honestly, these are great questions and I wanted to take some time...

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