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Website Optimization

Hotjar vs Microsoft Clarity

Hotjar vs Microsoft Clarity

Finding the right tools is essential to running a successful website that benefits your business. You want to make sure you’re using the right products to understand your clients and further your progress as a company. It all comes down to analytics.  Are you...

4 Best Page Builders for Small Businesses

4 Best Page Builders for Small Businesses

A page builder is a plug-in or theme that allows you to build more complex layouts without writing any code. This allows people to achieve stunning and responsive results without the necessity of a coding background. Here are the page builders we use the most! ...

Google Analytics FAQ

Google Analytics FAQ

Google Analytics is an incredibly powerful, yet underused, digital marketing tool for business owners and entrepreneurs. Today we share some of our most frequently asked questions from clients and students alike about Google Analytics and how to properly wield it to...

Tips for Blogging on Your Small Business Website

Tips for Blogging on Your Small Business Website

If your small business doesn’t have a blog, you could be missing out on an increase in website traffic AND the opportunity to convert your visitors into paying customers. We get it, not many people wake up each morning excited to write a 500+ word blog. Luckily, we’re...

How to Monitor Your Website Performance

How to Monitor Your Website Performance

After months of work, you’ve finally launched your website! Now, it’s time to sit back and relax, right? Not so fast. Now that your website is live, it’s going to be seen and used by actual people. It’s important to make sure your website is performing well for your...

How to Write Effective Product Descriptions

How to Write Effective Product Descriptions

When setting up your ecommerce website, are product descriptions really that important? We say yes! Before making a purchase, consumers want to know all the details of a product. If your product description is well worded and detailed, customers should have no...

How to Make Your Website Load Faster

How to Make Your Website Load Faster

  Websites with poor page load speed are bad for a few reasons. For consumers, nothing is more annoying than a webpage that takes a long time to load. According to Kissmetrics, 47 percent of people expect a webpage to load within two seconds or less. Usually, if...

What Makes a Landing Page Convert?

What Makes a Landing Page Convert?

Does this situation sound familiar? You have an awesome product, your Facebook ads are getting clicks, and your small business website is getting decent traffic, but you’re not seeing many leads generated or conversions from your efforts. Don’t throw in the towel just...

How To Make Your Website Search Engine Friendly

How To Make Your Website Search Engine Friendly

Whether you’ve just launched a new website or have had one for years, your work is never done when it comes to optimizing and adding new content. The best way to get website traffic is make sure it’s search engine-friendly. Search engine optimization (SEO) is the...

Basic SEO Every Small Business Owner will Master

Basic SEO Every Small Business Owner will Master

You may hear the word SEO, meaning search engine optimization, and be wondering what it is and why is it so important. Simply put, SEO is a tactic used as part of a larger marketing strategy to influence where pages and posts on your website appear on search engines....

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