Conversions spell success for your business. Clicking that button, whether it be “get started”, “buy now”, “subscribe”, or more, means more leads and sales for your company. Enticing your potential customers can be tricky. Choosing the right call to action colors can...
Social media is not just a trend. It is an essential piece of your marketing strategy. One tip to upping your social media presence is to take advantage of pre-made templates. Pre-made social media templates are editable graphics / videos that allow you to incorporate...
There’s a lot that goes into writing a blog. You want it to be easy to read, while demonstrating your knowledge to your readers. Even more importantly, you want it to keep the readers’ attention and bring more traffic to your website. Make sure you keep these 8 things...
The social media landscape is constantly evolving. Popularity between platforms can change drastically from one year to the next. Each has its own demographic and target audience, but Facebook and Youtube continue to hold the top spots for overall popularity....
Branding is an action. It is the marketing practice of actively shaping your brand. Your brand is the combination of all tangible and intangible aspects that represent your business. The tangible elements consist of things like: your logo, fonts, marketing materials,...
When it comes to social media, having diverse content is key. Photos, videos, and branded graphics are all standard types of content that you should be posting. The question is where do you get the branded graphics? Ideally you would talk to your marketing team...
With the presence of social media today, it’s important to establish a strong voice for your marketing. It’s easy to be forgotten in the mountains of content consumers view every day. Inconsistencies across your media channels can spell disaster for your brand. Don’t...
Tired of marketing tactics that don’t work? So are we. Businesses often end up throwing away their money on ineffective marketing. For entrepreneurs and small businesses, it doesn’t matter how good your marketing is if it isn’t being seen by the right people. We know...
Your brand is the personality of your business. Is it memorable? Bad branding can put your business at stake. Your brand seeps into every aspect of your business, from your website, packaging, ideal clients, marketing, and everything in between. As a result, low brand...
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