Short answer? Yes, blogs are an important tool for marketing. We encourage all of our clients to publish new blogs on their site regularly. Blogs can help establish credibility, build relationships with new and existing customers, and improve search engine...
The simple fact is your business needs to have a social media presence. It doesn’t matter if you run a small mom and pop shop or a multimillion dollar company. Social media should be an essential piece of your marketing strategy. Social platforms can help you connect...
No matter how much it makes us cringe, click bait works. It uses our emotions to gauge a reaction. Whether that headline makes you curious or furious, it’s still doing its job. Everyone has that undeniable each to click and get that answer. Despite its effectiveness,...
The questions everyone asks: How long does marketing take? This is an understandable question. After all, if you’re throwing your valuable time and money at your marketing, you’d want to know when you can expect results. Today we’re sharing some general timelines...
Many marketers struggle to know how much they should be spending on their campaigns. In a cost per click model, advertisers pay for every click on their ads. And for these CPC campaigns, you need to set a maximum cost-per-click bid, or the highest amount you’re...
Conversions spell success for your business. Clicking that button, whether it be “get started”, “buy now”, “subscribe”, or more, means more leads and sales for your company. Enticing your potential customers can be tricky. Choosing the right call to action colors can...
