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Hotjar vs Microsoft Clarity

Hotjar vs Microsoft Clarity

Finding the right tools is essential to running a successful website that benefits your business. You want to make sure you’re using the right products to understand your clients and further your progress as a company. It all comes down to analytics.  Are you...

The New Google Analytics

The New Google Analytics

Google recently announced its new default version of its analysis software - the new Google Analytics 4. Today we’ll be discussing the array of changes introduced by the new Google Analytics, or GA4, and what these changes mean for us as marketers.  Introducing the...

Google Analytics FAQ

Google Analytics FAQ

Google Analytics is an incredibly powerful, yet underused, digital marketing tool for business owners and entrepreneurs. Today we share some of our most frequently asked questions from clients and students alike about Google Analytics and how to properly wield it to...

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