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Can ClickBait Content be GOOD Content?

Can ClickBait Content be GOOD Content?

No matter how much it makes us cringe, click bait works. It uses our emotions to gauge a reaction. Whether that headline makes you curious or furious, it’s still doing its job. Everyone has that undeniable each to click and get that answer.  Despite its effectiveness,...

How long does marketing take?

How long does marketing take?

The questions everyone asks: How long does marketing take? This is an understandable question. After all, if you’re throwing your valuable time and money at your marketing, you’d want to know when you can expect results. Today we’re sharing some general timelines...

Hotjar vs Microsoft Clarity

Hotjar vs Microsoft Clarity

Finding the right tools is essential to running a successful website that benefits your business. You want to make sure you’re using the right products to understand your clients and further your progress as a company. It all comes down to analytics.  Are you...

3 Ingredients for the perfect cost per click

3 Ingredients for the perfect cost per click

Many marketers struggle to know how much they should be spending on their campaigns. In a cost per click model, advertisers pay for every click on their ads. And for these CPC campaigns, you need to set a maximum cost-per-click bid, or the highest amount you’re...

The New Google Analytics

The New Google Analytics

Google recently announced its new default version of its analysis software - the new Google Analytics 4. Today we’ll be discussing the array of changes introduced by the new Google Analytics, or GA4, and what these changes mean for us as marketers.  Introducing the...

4 Best Page Builders for Small Businesses

4 Best Page Builders for Small Businesses

A page builder is a plug-in or theme that allows you to build more complex layouts without writing any code. This allows people to achieve stunning and responsive results without the necessity of a coding background. Here are the page builders we use the most! ...

Google Analytics FAQ

Google Analytics FAQ

Google Analytics is an incredibly powerful, yet underused, digital marketing tool for business owners and entrepreneurs. Today we share some of our most frequently asked questions from clients and students alike about Google Analytics and how to properly wield it to...

Call to Action Colors: Choosing the Color to Increase your Conversions

Call to Action Colors: Choosing the Color to Increase your Conversions

Conversions spell success for your business. Clicking that button, whether it be “get started”, “buy now”, “subscribe”, or more, means more leads and sales for your company. Enticing your potential customers can be tricky. Choosing the right call to action colors can...

The Role of Branding in Marketing

The Role of Branding in Marketing

Your brand is more than just your logo. It’s a part of every aspect of your business: from your packaging, website, connecting with clients, marketing, and more. And today, branding is more important than ever. Your potential customers are being exposed to new brands...

5 Reasons to Use Social Media Templates

5 Reasons to Use Social Media Templates

Social media is not just a trend. It is an essential piece of your marketing strategy. One tip to upping your social media presence is to take advantage of pre-made templates. Pre-made social media templates are editable graphics / videos that allow you to incorporate...

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