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Call to Action Colors: Choosing the Color to Increase your Conversions

Call to Action Colors: Choosing the Color to Increase your Conversions

Conversions spell success for your business. Clicking that button, whether it be “get started”, “buy now”, “subscribe”, or more, means more leads and sales for your company. Enticing your potential customers can be tricky. Choosing the right call to action colors can...

The Role of Branding in Marketing

The Role of Branding in Marketing

Your brand is more than just your logo. It’s a part of every aspect of your business: from your packaging, website, connecting with clients, marketing, and more. And today, branding is more important than ever. Your potential customers are being exposed to new brands...

5 Reasons to Use Social Media Templates

5 Reasons to Use Social Media Templates

Social media is not just a trend. It is an essential piece of your marketing strategy. One tip to upping your social media presence is to take advantage of pre-made templates. Pre-made social media templates are editable graphics / videos that allow you to incorporate...

The Anatomy of a Good Blog

The Anatomy of a Good Blog

There’s a lot that goes into writing a blog. You want it to be easy to read, while demonstrating your knowledge to your readers. Even more importantly, you want it to keep the readers’ attention and bring more traffic to your website. Make sure you keep these 8 things...

5 Things Every Website Needs

5 Things Every Website Needs

Websites are a great way to communicate with your customers and lead them down a path to conversion. The aspects a website needs often varies depending on the industry, but there are some features that should be universally included for any business.  Google...

5 Tips to Make Your Instagram Stand Out

5 Tips to Make Your Instagram Stand Out

The social media landscape is constantly evolving. Popularity between platforms can change drastically from one year to the next.   Each has its own demographic and target audience, but Facebook and Youtube continue to hold the top spots for overall popularity....

The Importance of Color in Branding

The Importance of Color in Branding

Branding is an action. It is the marketing practice of actively shaping your brand. Your brand is the combination of all tangible and intangible aspects that represent your business. The tangible elements consist of things like: your logo, fonts, marketing materials,...

Canva Vs Adobe for Social Media

Canva Vs Adobe for Social Media

When it comes to social media, having diverse content is key. Photos, videos, and branded graphics are all standard types of content that you should be posting. The question is where do you get the branded graphics?   Ideally you would talk to your marketing team...

Why we Prefer WooCommerce to Shopify

Why we Prefer WooCommerce to Shopify

Whenever we start an ecommerce project, we always get asked the same two questions. First, what are our thoughts on using Shopify, and second, what makes WooCommerce our preferred e-commerce platform? Honestly, these are great questions and I wanted to take some time...

How a Strong Marketing Voice Can Help You Succeed

With the presence of social media today, it’s important to establish a strong voice for your marketing. It’s easy to be forgotten in the mountains of content consumers view every day. Inconsistencies across your media channels can spell disaster for your brand. Don’t...

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